The time to unlock Industry 4.0 growth is now

When we say we are just thrilled we mean the ‘just’ in the sense of very, and we also mean the just in the sense of only. In other words there is no other experience of being with you than the thrill of it, the delight of it, the excitement of it. We do not experience exasperation, or impatience, or disappointment, or inadequacy, or sympathy in being your partners. And yet many times we see that you presume or half-expect that we do. And so we begin here by saying to you that the only experience we have as your partners is that of thrill or excitement or joy.

The first aspect of this that is important for you is around your deeply-held stories of what it is like to be with you. And the second important aspect of this opening sentence is around adventure, thrill and excitement. We will come back to that one later.

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